Author

Paxton Mercer

After twenty years auditing corporate giants, I stepped away to help mom-and-pop business owners in my community. That transition shocked me: modern business education has become gatekept by pretentious buzzwords, opaque jargon, and over-complicated models designed to confuse rather than help. I started Simple Business Point with a straightforward promise: zero corporate fluff. I break down fundamental unit economics, pricing psychology, and cash management into plain, practical language. Business isn't rocket science; it's basic arithmetic and common sense, and I’m here to keep it that way.